Tuesday, June 12, 2012

M. Porter - Competition

http://youtube.com/watch?v=DLup-bmOQEA


Roles of co in competition

-wrong: to be the best, no 1, no one is the best e.g. which are the car, for this customers only
-3 wrongs: strategy is action steps (tacticals), goal, vision
-many ways to give the best for customers
=> competitive strategy is differeratiations, competive advantages (unqiue customer, product feature,
delivery, match special customers need), ability to explain, des for customers, emp

=> good strategy: fit finiancial goal. goal 1: profit/equity; goal 2: growth