Roles of co in competition
-wrong: to be the best, no 1, no one is the best e.g. which are the car, for this customers only
-3 wrongs: strategy is action steps (tacticals), goal, vision
-many ways to give the best for customers
=> competitive strategy is differeratiations, competive advantages (unqiue customer, product feature,
delivery, match special customers need), ability to explain, des for customers, emp
=> good strategy: fit finiancial goal. goal 1: profit/equity; goal 2: growth
